The Licence to Win shopping campaign set out to create buzz around MAHB’s shopping rewards programme, with a whopping RM1,000,000 shopping spree as the grand prize. MAHB needed to ignite excitement, and drive sustained engagement—before, during, and after the launch.

We launched a grand spectacle!

• A-List influencers: We assembled top influencers including Schawal, Nazreem Musa, Daiyan Trisha, Kavita Sidhu, Ummi Nazeera, Azfar Heri, and Alif Satar – to headline the launch event.
• Captivating content: The influencers created compelling content that perfectly echoed the campaign’s message. From dynamic videos to eye-catching images, the influencers kept their audiences engaged.
• Non-stop engagement: We orchestrated a strategic rollout, where posts were strategically timed and aligned with the campaign’s core message, ensuring consistent visibility across social platforms.

The campaign captured more than 300,000 entries this year, and delivered social media buzz. We turned a shopping rewards programme into a must-win event.