MII needed a logo that wasn’t just updated, but a contemporary symbol of their forward momentum in a dynamic market. The goal was to create a visual language that speaks to a modern audience, while solidifying MII’s position as a leader.

We crafted a dynamic logo: the “M” as ascending peaks, the “I”s as arrows, representing forward movement and progress of MII and its members.

To ensure a consistent and unified brand experience across internal and external stakeholders, Heretix360 developed a comprehensive blueprint detailing:

• Logo usage, colour palettes, and typography
• Mood and tonality 
• Design adaptations across various communication channels

With its fresh and bold identity, MII stands as a forward-thinking, trusted institution—ready to lead its members into the future.