Eppendorf sought to commemorate 60 years of Microliter systems with a two- to three-minute video. The brief called for a narrative that honours pioneering scientists while also inspiring the next generation to embrace a more sustainable future with Eppendorf.

Heretix360 developed the concept “Celebration of Milestones”, bringing the evolution of Microliter systems to life through stop-motion animation. It’s a visual journey that evokes nostalgia while showcasing the system’s progressive evolution.

• Visual storytelling – A creative blend of nostalgia and innovation, illustrating the progress of Microliter technology over the decades.
  
• Honouring the past and future – A tribute to pioneering scientists, while encouraging the next generation to push boundaries in scientific discovery.
  
• Sustainability and innovation – Showcasing Eppendorf’s commitment to a greener future in laboratory technology.

A visually compelling tribute that connected with audiences emotionally, highlighting Eppendorf’s legacy and vision for a sustainable future.

Beyond this milestone video, Heretix360 also worked on another powerful storytelling piece for Eppendorf—one that captured the human spirit and resilience during the COVID-19 pandemic.

• Eppendorf’s pandemic resilience video – An emotionally resonant message that uplifted and motivated staff during a time of uncertainty.