Building on last year’s strong start, MAHB’s signature Licence To Win shopping campaign returns with the aim of maintaining pace and further accelerating excitement around the shopping rewards programme. The ultimate prize makes it all worthwhile—the chance to Own The Dream with a sleek new Porsche 911 Carrera. The goal: to ignite excitement and drive consistent participation throughout the entire campaign lifecycle.

We centered our strategy on a high-octane, celebrity-driven launch at Sepang International Circuit to flag off the start of the campaign with roaring engines, flashing lights and a jaw-dropping reveal of the Porsche 911 Carrera grand prize. Top influencers such as Amelia Henderson, Scha Alyahya, Awal Ashaari, Hisham Hamid, Siti Saleha, Uyaina Arshad and more were assembled to kick off the campaign and keep the momentum going, acting as the lead drivers to spread the message of how to Own The Dream.

Strategic partnerships and collaborations with key partners Eraman and Traveloka expanded the campaign’s reach and offered additional benefits, ensuring visibility across travel retail and booking platforms.

And that was just the beginning. Designed as a year-long campaign, Licence To Win sustained momentum through physical and digital activation zones across all six Malaysian international airports, supported by ongoing entry management to ensure every eligible shopper submission was captured. This enabled consistent participation in monthly lucky draws and built anticipation towards the grand lucky draw and final reveal—making it easier than ever for travellers and shoppers nationwide to Own The Dream.

The campaign built on last year’s strong performance, delivering sustained on-ground and social media buzz throughout the year. With monthly draws maintaining excitement and a highly anticipated Grand Finale announcing the winner of the Porsche 911 Carrera, Licence To Win kept the dream in pole position—reinforcing MAHB’s shopping rewards programme as a must-win experience for travellers.